In the fashion design sphere, if you look at the most inspirational designers, you’ll notice that there are two golden tracks leading to success: on the one hand, you’ll see genius kids having proved their talent within the world famous fashion schools, and in the other hand, you’ll have feet on the ground entrepreneurs that instinctively found the key to make their brand successful. Alberta Feretti is a very convincing representative of the second path.
A seamstress’s dauther, Alberta Feretti opened her own clothing store at age of 18 and launched her own ready-to-wear brand at 24. Rather than put all her efforts in having a fashion diploma, she initiate herself into the business of style by leveraging her two main assets: mother’s kow-how and personal taste. Since then, she continues to grow, launches a second line, Philosophy, and continously opens new shops worldwide.
Her evening gowns are described as glamorous, sensual, poetic and meant for red carpet. However, her last show in Milan is a summary of simplicity, femininity and sophistication that can rarely be seen on catwalks. Her dresses are so wearable, relaxed and yet distinguished that I can hardly choose only one of them. This is for me, what makes her style so timeless.
But let’s see what were the most powerful moments of the show (photos are from vogue.fr):
The models’ hair and makeup are ethereal, poetic and simple, all the attributes of Alberta Feretti’s collection.