Looking at the pre-fall 2014-2015 collections

Pre-fall collections are mini-collections formed by midseason pieces. The source of inspiration are the best-selling pieces of the ongoing fall-winter season. Pre-fall collections are supposed to hit stores in May. These collections respond to multiple factors: the unpredictable weather, the increasing travel to the other hemisphere and the constant thirst for novelty. Read more

Alberta Feretti and the femininity reloaded

In the fashion design sphere, if you look at the most inspirational designers, you’ll notice that there are two golden tracks leading to success: on the one hand, you’ll see genius kids having proved their talent within the world famous fashion schools, and in the other hand, you’ll have feet on the ground entrepreneurs that instinctively found the key to make their brand successful. Alberta Feretti is a very convincing representative of the second path. Read more