At Who’s Next tradeshow

Twice a year, in January and July, the Who’s Next tradeshow in Paris allows designers and manufacturers to meet the buyers. 2,000 ready-to-wear and accessories brands present their collections for the next year. A commercial and marketing move. For me, an opportunity to discover some creative and foreign brands.

Tanni, a Hong Kong-ese brand, was present for the first time this year. The collection is a range of bright colors and high quality finishings. I loved the incredibly soft coral coat in lambskin leather.

Tanni1

Soma London, an English brand, presented gauzy dresses with lace, embroidery and furs, with a romantic and vintage touch.

Soma2
Soma1

Grizas, a Lithuanian brand producing clothing from XS to XXXL sizes. I particularly liked their dresses and blouses in velvet and satin stitch silk. Their touch is extremely soft and sensual.

Grizas1

Elisa Cavaletti, an Italian brand, who designed the most beautiful exhibition stand with a tree card and a giant visitors book. The welcome was also Mediterranean warm with customizable cotton cuffs as a gift. I particularly liked their coat jacket with quilted inserts.

Elisa2

Luis Buchinho, a Portuguese brand, which I liked the mix of materials and the elegance of its coats.

Luis1
Luis2

Pret pour Partir, a French brand, with its urban chic coats. I especially flashed on the Harris Tweed raincoat.

Pretpourpartir1

Ioana Ciolacu, a Romanian-born designer living in London, winner of the “Designer for Tomorrow” contest sponsored by Stella McCartney and finalist in the contest “The Future of Fashion.” Her collection labelled “paradoxes” includes well structured clothes with a combination of geometric lines and flowing fabrics.

Ioana1

I loved the hoodies in knitted alpaca of Stella Pardo and sequin dresses of Antik Batik but I was not allowed to take pictures. Copyright issues.

I walked a little bit faster through the ‘Accessories’ hall, however, I stopped at Vanina, a Lebanese brand, playing with funny or meaningful upcycling: necklaces with matches or keys, canned bags. ..

vanina1

Codello, a German brand which celebrated its 75th anniversary and offered to visitors the possibility to customize a Snoopy dog on a cotton scarf.

Codello2
Codello1

Unfortunately, after a few hours wandering the trade show lanes, my brain had reached its saturation point. Therefore I applied the same strategy at the Louvre: not trying to see everything and saying “to the next time. “

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